Billy Farroll

Billy has worked in the Digital industry for three years now, specializing in User Experience. Studying a Digital Media Design degree at Bournemouth University and having always worked with computers from a young age you could say digital was always destined for him in his career. Billy is most passionate about User Experience above all over areas because he can see a true value in this specialism, which he conveys to all who he interacts with. Other than working on understanding users’ needs, emotions and what makes them select one button over another, Billy enjoys keeping himself fit, playing sports and traveling. He started as a Performance UX specialist working on many different campaigns that involved and required a variety of items, in terms of designs, testing and research. Now he heads up the Performance UX team, overseeing all the campaigns that are in the portfolio for this service. His goal and ambition are to grow the team into the biggest service Vertical Leap have, he sees this as a reachable target by continuing to deliver results and increase conversions for clients. From Southampton, currently lives in Southampton and likes exercises and sports, especially boxing and football. He supports Southampton FC.

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