Data & Analytics

Data and analytics are at the heart of everything we do at Vertical Leap. In this section, our experts write about topics such as Google Analytics, data journalism and storytelling, data visualisation and lots more. This will help give your business a competitive edge by unearthing opportunities you may not have found.

What is data storytelling? Plus 5 great examples

What is data storytelling? Plus 5 great examples

By Steve Masters
Can data predict the winner of the World Cup?

Can data predict the winner of the World Cup?

By George Stone
How to build a buyer intent model with keyword classification

How to build a buyer intent model with keyword classification

By George Karapalidis
Five examples of data science in the travel industry

Five examples of data science in the travel industry

By Duncan Sills
Four ways data visualisation can help marketers

Four ways data visualisation can help marketers

By George Karapalidis
Three great examples of data science in marketing

Three great examples of data science in marketing

By George Karapalidis
The marketer’s three minute guide to data visualisation

The marketer’s three minute guide to data visualisation

By Henry Carless
What we learned from 9.7 million search queries

What we learned from 9.7 million search queries

By Steve Masters
The marketer’s three-minute guide to data science

The marketer’s three-minute guide to data science

By Chris Pitt
AI in marketing: we need more analysis, not analytics

AI in marketing: we need more analysis, not analytics

By Chris Pitt
Why analytics is nothing without data visualisation

Why analytics is nothing without data visualisation

By Henry Carless
How we used machine learning to sell more flowers

How we used machine learning to sell more flowers

By Michelle Hill

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