PPC

In this section, find out from our PPC specialists how to optimise your paid search campaigns to target your audience effectively, increase conversion rates and maximise your return on investment. We cover everything from Google Ads and Facebook to Amazon and LinkedIn. Vertical Leap is a Google Premier Partner and all of our PPC experts are Google Ads professionals so all the advice you’ll find below is of the highest professional level to help you achieve maximum results through paid search.

4 reasons travel marketers should advertise on Bing

4 reasons travel marketers should advertise on Bing

By Duncan Sills
3 Bing Ads features that are pretty cool

3 Bing Ads features that are pretty cool

By James Faulkner
Google replaces Trusted Stores with Google Customer Reviews

Google replaces Trusted Stores with Google Customer Reviews

By James Faulkner
Search marketing news and what it means for marketers – April 17

Search marketing news and what it means for marketers – April 17

By James Adams
Travel marketing: How to capture those ‘time-to-make-a-plan’ moments

Travel marketing: How to capture those ‘time-to-make-a-plan’ moments

By Duncan Sills
Expert Interview: Henry Carless on automating PPC analysis

Expert Interview: Henry Carless on automating PPC analysis

By Michelle Hill
Travel marketing: How to capture those ‘I-want-to-get-away’ moments

Travel marketing: How to capture those ‘I-want-to-get-away’ moments

By Duncan Sills
Search marketing news and what it means for marketers – March 17

Search marketing news and what it means for marketers – March 17

By George Karapalidis
How voice technology is shaping the future of search marketing

How voice technology is shaping the future of search marketing

By Chris Pitt
3 things to know about expanded text ads

3 things to know about expanded text ads

By James Faulkner
Content Marketing for Travel Brands – How to Thrive on Google

Content Marketing for Travel Brands – How to Thrive on Google

By Chris Pitt
Facebook testing two new ad formats, plus other news

Facebook testing two new ad formats, plus other news

By Andy King

Need help with your marketing?

We offer a range of digital marketing services including SEO, PPC, content marketing, website design and build, and conversion rate optimisation. To find out more about our services and technology, click below.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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hillier
752% return on ad spend for PPC campaigns
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kfc logo
51% increase in SEO-driven revenue
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layer1
79% increase in table bookings from ‘near-me’ searches
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