PPC

In this section, find out from our PPC specialists how to optimise your paid search campaigns to target your audience effectively, increase conversion rates and maximise your return on investment. We cover everything from Google Ads and Facebook to Amazon and LinkedIn. Vertical Leap is a Google Premier Partner and all of our PPC experts are Google Ads professionals so all the advice you’ll find below is of the highest professional level to help you achieve maximum results through paid search.

5 challenges facing recruiters and how search marketing can help

5 challenges facing recruiters and how search marketing can help

By Elizabeth Smythe
Digital marketing: Have I the skills to specialise?

Digital marketing: Have I the skills to specialise?

By Elizabeth Smythe
SEO and PPC: why two channels are better than one

SEO and PPC: why two channels are better than one

By Lee Wilson
6 ways to sell Twitter marketing to your boss

6 ways to sell Twitter marketing to your boss

By Steve Masters
Our favourite search marketing articles in August

Our favourite search marketing articles in August

By Nick Bush
Portsmouth Historic Dockyard: The perfect location for digital marketers to make waves

Portsmouth Historic Dockyard: The perfect location for digital marketers to make waves

By Jack Stanton
YouTube SEO: 10 quick tips for marketers

YouTube SEO: 10 quick tips for marketers

By Steve Masters
Calls to action and conversion tracking

Calls to action and conversion tracking

By Steve Masters
Optimising landing pages throughout your site

Optimising landing pages throughout your site

By Steve Masters
The anatomy of the perfect search marketer

The anatomy of the perfect search marketer

By Lee Wilson
The smart vs casual debate: What do you prefer to wear to work?

The smart vs casual debate: What do you prefer to wear to work?

By Laura Varley
Optimising conversions right from the search result

Optimising conversions right from the search result

By Steve Masters

Need help with your marketing?

We offer a range of digital marketing services including SEO, PPC, content marketing, website design and build, and conversion rate optimisation. To find out more about our services and technology, click below.

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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hillier
752% return on ad spend for PPC campaigns
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kfc logo
51% increase in SEO-driven revenue
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layer1
79% increase in table bookings from ‘near-me’ searches
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