SEO GUIDE: How to win the SERPs by maximising search coverage

In this SEO guide, we look at the crucial role SEO has been playing in helping businesses survive COVID-19 and how, going forward, it is essential to maximise your visibility in the search engine results and cover every touchpoint along your sales funnel. 

The guide covers:

1. How SEO helped businesses survive COVID-19

• Marketers turn to SEO in times of crisis
• Surge in local searches
• Small businesses go online for survival

2. How to win the SERPs by maximising search coverage

• Beat your rivals to new opportunities
• Increase visibility and win more traffic with structured data
• Claim the top of the SERPs with featured snippets
• Cover every touchpoint along your sales funnel
• Make the most of paid search opportunities
• Combine Dynamic Search Ads with broad match keywords

3. How intelligent automation can help

• Analyse huge amounts of data
• Detect search trends as they emerge
• Identify new opportunities and threats

Download the SEO guide here (PDF)

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