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We worked with Help for Heroes to help them make more of their digital marketing campaigns and pinpoint opportunities to reach potential beneficiaries and supporters online. Using our intelligent automation software, Apollo Insights, our SEO, PPC and CRO teams worked together to help them improve the user journey and increase conversions.
The Help for Heroes marketing team approached Vertical Leap to help them make more of their digital marketing campaigns, trying to pinpoint opportunities to reach potential beneficiaries and supporters online.
We worked with them across all of their owned channels. For the website itself, we applied full performance user experience testing to identify barriers to conversion. We also supported their internal design team to create better branded email templates and continue to support with campaign visuals.
We set the search teams to driving more qualified traffic, with Apollo Insights prioritising the most effective opportunities through algorithmic analysis of market demand and behaviours, competitor performance and site health.
Lastly, we built comprehensive reporting for the internal Help for Heroes marketing team, to help them understand their current position and improve their business performance.
The campaign was a huge success, achieving:
For more information about how we can help charities, visit our charity marketing page.