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Middlesex University needed a more efficient way to deal with the huge increase in enquiries it faces each year during clearing. So, we designed a chatbot that came to its rescue and relieved the team of a significant burden of work.
The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October). They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.
The other element was a tight timeframe; the University needed a first version within one week, with just three days for modifications.
The Admissions team at Middlesex University is small and close-knit, but every year they faced an onslaught during the clearing period (July to October).
They struggled to keep up with the huge numbers of clearing applications they received and needed a way to help them funnel and respond to each one. The team had already looked into the possibility of adding a chatbot to the website to do just that, but didn’t know how to make it happen.
To learn more about our experience in the education sector, visit our education marketing page.