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We work with a UK 100 law firm that wanted to improve its brand visibility in organic search. We used a digital PR approach to boost its online presence and enhance its online visibility, with fantastic results.
We were tasked with boosting the online profile of this top law firm as part of furthering their wider business goals, with increased rankings for chosen search terms as a key success metric.
We ran a digital PR campaign with a focus on personal injury in the context of e-scooters, specifically their safety and their legislation.
Using expert insight and commentary from senior spokespeople from the firm’s Personal Injury team, we launched the e-scooters campaign. We secured placements through a variety of digital PR techniques, including press release distribution, newswatching, news-jumping, article pitching and forward feature planning. We diversified our efforts between a range of high quality publications, including national newspapers for broad appeal as well as highly targeted tech titles.
Through our multi-faceted approach, we secured over 150,000 additional impressions in search results for our client, with placements in The Guardian, The Express, Totally EV and Electronic Specifier. The story was then syndicated in a number of additional titles including Head Topics and The World News, leading to over 19 pieces being secured in a three-month period.
If you’d like us to achieve the same results for you, check out our digital PR services. Or to chat to one of our digital PR specialists, contact us on 02392 830281 or send us your details and we will give you a call.