28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
BuzzSumo:Cloud: Social content analysis
Overview
BuzzSumo wants to help you “find the content that performs best” by revealing the secrets of your competitors’ success. Most of the tools we’ve looked at so far focus on search data but BuzzSumo prioritises social performance to find which posts and content formats gain the most traction.
You can track your rivals’ most shared content, see how audiences interact with their content and benchmark your performance across networks.
Key Features
Content discovery:
Spark content ideas by browsing topics, trends and forums.
Content analysis:
Analyse competitor content to find out what works, which networks perform best and who shares their content.
Activity analysis:
Track your rivals’ social activity to see which interactions gain traction.
Mention alerts:
Receive notifications when a competitor is mentioned online.
Trend analysis:
Find the trends your competitors are picking up on – and the ones they’re not.
Influencer:
See which influencers are promoting your competitors’ content and reach out to them or find your own.
Brandwatch Fig. 1
Benefits & Costs
Pros
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Social insights:
BuzzSumo lifts the lid on your competitors’ social marketing strategy and the tools to better your own.
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Content analysis:
Discover content ideas, content formats and which networks content types perform best on.
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Usability:
The system is fast, responsive and easy to use.
Cons
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B2B:
The system is great for B2C companies but not so strong for B2B content marketing.
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Cost:
BuzzSumo feels like it should be priced more in line with Semrush and Ahrefs but it’s notably more expensive.
Which is the best tool for analysing competitors’ content?
Once again, we use data from all three of these tools for competitor analysis but we realise this isn’t realistic for every company. At this point, you want to make sure you’re getting insights from both search and social media so you can understand how your competitors’ content is performing beyond traffic levels.
So, if you’re already signed up for a tool like Semrush or Ahrefs, then a platform like BuzzSumo makes a powerful combo. Alternatively, if you’re using Brandwatch from the previous section (more likely for enterprise companies), then Similarweb makes more sense.
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