28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
Similarweb: Reveal your competitors’ content strategies
Overview
Similarweb’s Digital Marketing Intelligence platform combines competitor analysis with keyword research, referral insights and advertising tools to help you “outsmart your competition”.
The competitive analysis system reveals which channels your competitors are generating the most traffic from and how their marketing mix works together. It also includes a content analysis toolkit that reveals your competitors’ top keywords and topics, compares your share of voice for each keyword and which pages/content are generating the most traffic for them.
Key Features
Content analysis:
Create more effective content by identifying trending keywords and the most viewed content of any site.
Share of voice:
Compare your share of voice for keywords against competitors and optimise your strategy to gain visibility.
Traffic share:
Review the traffic share of each keyword by geography, branded vs. non-branded, search type, competitiveness and more.
Referral analysis:
Uncover your traffic share for any referral source, compare vs competitors and optimise accordingly.
Referral opportunities:
Discover the most valuable partners with the highest relevance to both your competitors and your own offering.
Channel analysis:
Benchmark channel performance of your competitors against the industry and identify those channels with the highest traffic share.
Traffic analysis:
Evaluate the quality of channel traffic with engagement metrics such as visit duration, pages per visit and bounce rate.
Google Trends Fig. 1
Benefits & Costs
Pros
Competitor analysis:
Simialrweb helps you discover how your rivals are generating more traffic than you from your target keywords.
Digital marketing intelligence:
Competitor analysis is only one aspect of Similarweb’s marketing intelligence system that will enhance your content strategy.
Cons
Entry price
The starting price for Similarweb’s Digital Marketing Intelligence system is quite high.
Limited social data:
You’re not going to get a great deal of social insights, aside from referral data.