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28+ must-have content marketing tools

Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.

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Databox: Bring all of your content marketing data together

Overview

Databox connects your data from more than 100 different sources through integrations and many more via SQL databases, API connections, Google Sheets files or Zapier. You can combine data from Google Analytics, Facebook, Instagram and almost every channel any content marketing strategy could ever need.

The platform also includes 200 pre-built reports for channels and specific products – for example, SEO (Google Analytics web traffic report, Google Analytics KPIs, etc.), social media (Facebook Ads campaign performance, Facebook page insights, etc.) and many more.

Key Features

Data import:

Pull your content marketing data in from multiple sources for a 360-degree view in one place.

Goal tracking:

Set SMART goals and track performance to see how your content marketing strategy is contributing to business goals.

Metric tracking:

Place all of your most important metrics on the same screen and track them from one location.

KPI scores & alerts:

Create KPI scorecards to show your most important data points and set alerts for performance changes or deadlines.

Automatic reports:

Reduce the manual workload of reporting with automation.

Databox Fig. 1

Benefits & Costs

Pros

  • Data connection:

    Pull all of your marketing data into a single system for easier analysis.

  • Customisation:

    The system gives you full control over presenting and analysing your data.

  • Support:

    Databox’s support team is excellent and always ready to help you get the most out of the platform.

Cons

  • Occasional data issues:

    As with any data connector, data sources may lose connection and data can be lost.

  • Learning curve:

    It will take some time to set the system up and figure everything out.

Databox verdict

Databox takes the hard work out of connecting data from multiple sources so you can analyse multichannel performance from a single interface. With more than 100 native integrations, you can connect the most common data sources in minutes and the pre-built report templates will set you up with a comprehensive analytics system in no time.

The learning curve only really hits once you start to import data from sources that don’t have native integrations or build custom dashboards. You’ll be analysing plenty of data before you reach this point, though.
The bigger problem with Databox is that you’ll occasionally experience data connection losses or mismatches – although this is an issue you’ll run into with any data connector.

Which is the best tool for tracking content performance?

Whilst we’re a huge fan of HubSpot, we have to say Google Analytics as it’s free and one analytics tool marketers shouldn’t be without.

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