28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
HubSpot: Multichannel content marketing insights
Overview
HubSpot’s Marketing Hub comes with a dedicated analytics and dashboard system that you can use to pull in data from multiple sources for reporting across every channel. You can see which channels are generating the most traffic and which ones are generating the most valuable traffic, crucial for measuring content performance across multiple channels.
Key Features
Content analysis:
Track page and content performance to see which pages attract and engage visitors.
Content tools:
Publish blog posts, manage email marketing campaigns and track social media performance.
Funnel insights:
See how users navigate between pages and move through your funnel.
Channel insights:
Measure the performance of content across different channels.
Conversion insights:
See which content is converting visitors into leads.
CRM integration:
Store and manage lead data in HubSpot’s free CRM system.
HubSpot Fig. 1
Benefits & Costs
Pros
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Multichannel analysis:
Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.
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Usability:
HubSpot specialises in simplifying multichannel marketing management.
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Onboarding & support:
The company sets up the system for you and provides 1:1 support for all paying customers.
Cons
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Setup fees:
HubSpot charges onboarding fees that may not be within your budget. However, this fee can be avoided if you sign up via a HubSpot partner.
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Upgrade path:
There are cost implications for upgrading to more comprehensive membership levels, and this may price out smaller companies.
