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Adobe Creative Cloud: The complete toolkit for creating visual content

Overview

Adobe Creative Cloud is a suite of creative products for graphic design, video production, photo editing and sound engineering. For content marketing teams producing multimedia content, this is the ultimate toolkit for creating images, graphics, video content and podcasts.

Adobe’s products are the industry standard in their respective fields, from Photoshop and Illustrator to Premiere Pro, After Effects and more. Traditionally, this has come with a steep learning curve but the company has released a fleet of simpler tools like Premiere Rush and Photoshop Camera in recent years.

Key Features

Graphic design:

Create graphics, logos, icons and other visuals with Illustrator.

Photo editing:

Make your images shine with Lightroom and Photoshop.

Video editing:

Create immersive video content with Premiere Pro and After Effects.

Sound editing:

Master the audio for your video content or podcasts with Audition.

UX/UI design:

Create engaging experiences for web, mobile, voice and more.

Adobe Fonts:

Find the perfect typeface for any project with 20,000+ fonts to explore.

Cloud storage:

Up to 1TB of cloud storage per user.

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Benefits & Costs

Pros

  • Simplicity:

    This is important for file formats but also when hiring talent or outsourcing to professionals.

  • Product integration:

    Adobe’s products integrate seamlessly as an all-in-one toolkit.

  • Multimedia production:

    If you want a single suite of products for creating visual content, editing photos and video editing, Adobe is hard to beat.

Cons

  • Heavy programs:

    They take up a lot of space and hog CPU, especially if you use multiple apps at once.

  • Subscriptions:

    The subscription model isn’t particularly popular but good value if you sign up for the full Creative Suite – and regularly use more than
    a few of the apps included.

  • Learning curve:

    It takes time and training to master any of Adobe’s professional apps.

Adobe Creative Cloud verdict

Adobe’s subscription model has frustrated many creatives over the past decade but the full Creative Cloud offering is pretty good value if you’re regularly using multiple products to create multimedia content – eg: Illustrator for social graphics, Premiere Pro and After Effects for video content and InDesign for eBooks, PDFs, etc.

You’ll find close alternatives for individual products like Illustrator (Affinity Designer), PhotoShop (Capture One Pro) and Premiere Pro (DaVinci Resolve) but you won’t find a single suite of creative tools that fully integrates like Adobe’s, as an industry standard across the board.

Which is the best tool for creating images & graphics?

We kind of answered this in our summary of Adobe Creative Cloud but it all comes down to which types of visual content you’re creating – and how often. If you’re regularly producing a variety of visuals (images, graphics, video, etc.), then Adobe’s suite of products is the best toolkit on the market.

If you’re simply creating static graphics for social media and blog posts, then the free version of Canva may be enough. Just keep in mind that content typically outperforms other content formats and content teams creating multimedia content stand the best chance of maximising engagement.

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