28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
Adobe Premier Rush: Record & edit social videos quickly
Overview
Premiere Rush is Adobe’s mobile, lightweight alternative to Premiere Pro, primarily designed for content creators who want to record and edit videos quickly without using a complete editing system.
In reality, Premiere Rush is aimed at influencers, YouTubers and their social creatives but it’s an excellent tool for content marketing teams that want a capable editing system with the complexity of Premiere Pro.
Key Features
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Mobile video:
Capture and edit video footage on your smartphone with the Premiere Rush mobile app.
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Click-and-drag editing:
Click and drag to move clips on the timeline and add transitions.
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Customise titles:
Add and edit titles with a wide range of built-in templates.
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Colour treatment:
Enhance your videos with preset and manual colour correction.
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Adjust speed:
Change the pace with professional speed controls in one friendly interface.
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Add audio:
Import and adjust audio, with audio ducking and easy voiceovers.
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Share anywhere:
Export to any social channel in the right aspect ratio.
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Desktop app:
Paid versions of Premiere Rush include a desktop app for seamless editing.
Adobe Premier Rush Fig. 1
Benefits & Costs
Pros
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Mobile shooting:
Adobe Premiere Rush is excellent for filming and editing social videos on your smartphone.
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Adobe integration:
You can integrate with Adobe Premiere Pro and After Effects for more intensive productions.
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Free version:
The free version of Premiere Rush gives you access to all of the mobile app’s features.
Cons
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Rendering:
Rendering can be slow, especially in the mobile app.
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Effects & transitions:
You don’t get too many effects and transitions to work with or controls for speed and timing.