28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
Infogram: Quick data visuals for blog posts & reports
Overview
Infogram is a quick and simple tool for creating data visualisations for reports and online publishing. It’s a great tool for embedding charts, graphs and other visualisations into studies, downloadables and other data-driven content.
You can select and customise templates with the drag-and-drop editor and settings for font styles, colours and branding. Team members can collaborate on visualisations with managers setting permissions for everyone who needs access.
Key Features
Data visualisations:
Easily create data visualisations or entire dashboards, reports, infographics and other formats.
Templates:
Create visuals faster by selecting and editing from a library of templates.
Animations:
Bring your visualisations to life and emphasise the most important information with object animations.
Interactive charts & maps:
Create engaging data visualisations and provide more insights with interactive elements.
Responsive content:
All visualisations are optimised for mobile devices, as standard.
Collaboration:
Create, edit and approve visualisations as a team.
Reporting:
Track how many people view and interact with your visualisations.
Infogram Fig. 1
Benefits & Costs
Pros
Speed:
Infogram helps you create basic data visualisations quickly without using complex software.
Usability:
The web app is easy to use with a minimal learning curve.
Free plan:
Despite feature limitations, the free plan is a valuable tool for basic visualisations.
Cons
Simplicity
If you want to create advanced data visualisations, such as interactive maps with GIS data, you’ll need to look elsewhere.
Infogram branding:
It’s understandable that free users have Infogram’s logo placed on their visualisation but one of the paid plans (Pro) also shows this branding.
