28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
Microsoft Power BI: Enterprise business intelligence & data visualisation
Overview
Microsoft Power BI is a powerful business intelligence system that will help you gain deeper insights from your data. If you’re simply looking for a tool to create and embed basic visualisations, Power BI is overkill.
However, if you’re looking for a system to connect multiple data sources, automate analysis and gain deeper insights (as well as create visualisations when needed), Power BI is hard to beat.
Key Features
Interactive reports:
Tell engaging stories with your data by building interactive visualisations into your reports.
Drag-and-drop:
Use the drag-and-drop canvas and data visuals from hundreds of Microsoft partners to build your visualisations.
Data prep:
Ingest, transform, integrate and enrich data with Power Query.
Data exploration:
Dig deeper into data and find patterns you may have otherwise missed that lead to actionable insights.
Augmented analytics:
Explore your data, automatically find patterns and predict future outcomes with AI-powered analytics.
Microsoft Power BI Fig. 1
Benefits & Costs
Pros
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Data analysis:
Microsoft Power BI is a complete business intelligence system that helps you gain meaningful insights and visualise them.
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Collaboration:
Team members can collaborate on reports and work on them from anywhere.
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Free version:
The free version of Power BI Desktop allows you to create advanced visualisations.
Cons
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Learning curve:
This isn’t a tool anyone can pick up and use like Visme.
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Premium pricing:
Unlocking Power BI’s full potential is quite expensive.
Which is the best tool for creating data visualisations?
If you simply want a tool for quickly creating and embedding data visualisations into content, Infogram wins this round every time. It’s fast, easy and its collaboration features are great for teams looking to add more authority to their content through data.
Microsoft Power BI is another class of product altogether – one of the best BI intelligence systems on the market that combines data sources and helps you gain richer insights. You can use Power BI to add data visualisations to your content but this is a minor feature from a system designed for bigger things.
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