28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
Ripl: Create simple videos from static images
Overview
Like Canva and Infogram, Ripl prioritises speed and ease with its social video maker. Instead of recording and editing footage, Ripl lets you create video content from images, text and simple animations. You can select a template and choose images from Ripl’s built-in library for the foundation of your clip, adding text, animations, transitions and other effects.
You can publish videos in 1080p HD and post directly to your social accounts or schedule posts ahead of time. Ripl also includes built-in social engagement tracking so you can monitor the performance of your posts across each network.
Key Features
Video creation:
Easily create videos from static photos and animations.
Templates:
Choose from 1000s of trending and seasonal templates included in the Social Media Calendar.
Branding:
Automatically apply your brand’s logo and font colours to any template.
Customisation:
Customise fonts, colours, music and other elements of your video.
Stock elements:
Free access to 1M+ professional stock images and videos.
Schedule:
Schedule social posts in advance to get ahead of publishing.
Reporting:
Track social engagement across each of your networks.
Ripl Fig. 1
Benefits & Costs
Pros
Social videos:
Makes it easy to create simple videos for social content and ad campaigns.
Mobile app:
You can create social content on the go with apps for iOS and Android.
Network support:
Create social content for multiple networks from a single app.
Cons
Simplistic videos:
You’re not going to create intricate video ads with a tool like this.
Limitations:
There’s only so much you can customise with content created in Ripl.