28+ must-have content marketing tools

Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.

Visme: Create shareable data visualisations for social media

Overview

Visme is a more rounded visualisation tool than Infogram, offering up a toolkit for creating a wider range of visual content types: presentations, data visualisations, social graphics, videos and mockups.
It clearly wants to be a more versatile tool than Infogram and it’s more expensive as a result but Visme lacks the collaborative features available on Infogram’s Teams plan.

Key Features

  • Online graph maker:

    Easily turn raw data into graphs, charts or diagrams with Visme’s online builder.

  • Interactive graphs:

    Build interactive graphs and embed them on your website.

  • Drag-and-drop builder:

    Use drag-and-drop tools to build visuals without complex software.

  • Templates:

    Create visuals faster by selecting and editing pre-built templates.

  • Customisation:

    Use your own brand fonts and colours to create branded company content.

  • Sharable graphs:

    Share your graphs online or share them privately with encrypted non-indexable URLs.

  • Download:

    Download your graphs in PDF format or a range of other file types.

  • HTML5 embeds:

    Embed HTML5 graphs on your web pages or emails, including interactive graphs.

Visme Fig. 1

Benefits & Costs

Pros

  • Usability:

    Visme is one of the fastest, easiest tools for creating data visualisations.

  • Share options:

    You can easily share graphs on social media or embed them in content.

  • Free plan:

    While the free plan has its limitations, it’s still a great tool for creating the occasional data visualisation for content.

Cons

  • Limited storage space:

    You don’t get much storage space on any plans so you’ll need an external solution if you want to save visualisations for later use or reference.

  • Collaboration:

    Visme is great for individuals but not so good if you want team members to collaborate on visualisations.

Content Creation: