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Yoast SEO: Cover the essential on-page optimizations

Overview

Yoast SEO is a WordPress plugin that guides you through some of the most important optimisation essentials before hitting the publish button. You get feedback on the use of keywords and variations in your page titles, headings and keyword density throughout the page.

It will also help you avoid some of the most common SEO blunders, such as linking out to another page on your site that’s ranking for the same keyword.

Key Features

Title optimisation:

Create better page titles for readers and search engines.

Keyword coverage:

Insert your target keyword and the plugin automatically detects density and related keywords.

Technical SEO:

View a summary of technical SEO issues including outbound links, internal links, image alt-text and more.

Schema control:

Describe your pages to search engines and increase your chance to get rich results.

FAQ block:

Automatically adds structured data to your pages, making them eligible for rich results.

Google preview:

See and change what your posts and pages will look like in the search results.

Improve readability:

Automatic suggestions to make your content more readable.

Brandwatch Fig. 1

Benefits & Costs

Pros

  • Simplicity:

    Yoast SEO makes it easy to learn and implement the basic essentials of on-page SEO in WordPress.

  • Lightweight:

    Unlike many WordPress plugins, Yoast SEO is lightweight enough to install without any performance concerns.

  • Free version:

    The free version alone is a powerful tool for anyone not fluent in SEO and the paid version brings even more features at an affordable price.

Cons

  • Lags:

    The traffic light system and Yoast suggestions don’t always update when you make changes.

  • Readability:

    The readability suggestions are great for reducing passive voice but over-encourage the use of transition words and Flesch Reading Ease scores.

Content Creation: