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Apollo Insights: Enterprise search analytics
Overview
Apollo Insights is our intelligent automation platform that brings enterprise-level analytics to businesses of all sizes. We built the platform to make big data manageable for us and our customers by collating every piece of data available about a website, automating the analysis and providing us with a prioritised list of opportunities and threats. Amongst many other things, this helps us identify content opportunities at the click of a button, that otherwise may have gone unnoticed.
The system analyses millions of websites, pages and social profiles to build a picture of what your competitors are doing. It also pulls in data from leading SEO tools, third-party sources and your own website to reveal gaps in their content strategy – as well as your own.
Without automation, this scale of analysis would require a full team of data scientists monitoring performance around the clock. Apollo handles most of the analysis for us, prioritises the best opportunities and flags any issues we need to address
This means we spend less time crunching numbers and more time getting results.
Key Features
Recombinant data:
Apollo combines data from millions of websites, SEO tools and other sources.
Predictive insights:
Identify key trends and seize opportunities before they peak, using historical data and predictive insights.
Competitor analysis:
Analyse your competitors’ SEO strategies and find out how to beat them.
Technical SEO:
Technical audits run automatically to flag any issues with your website, such as indexing problems, slow loading times, low-quality links and plenty more.
Gap analysis:
Find gaps in your content strategy and prioritise opportunities by calculating ROI and other key metrics.
Intelligent automation:
Apollo automatically analyses big data, produces actionable insights and highlights the biggest opportunities.
Apollo Insights Fig. 1
Benefits & Costs
Pros
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Intelligent insights:
Apollo automates big data analysis and produces actionable insights that would normally require a whole data science team.
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Predictive analysis:
Instead of responding to trends that have already happened, you can optimise for them before they peak and take full advantage.
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Customisable:
We can tailor Apollo to prioritise your business goals and the metrics and KPIs most important to you.
Cons
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Exclusivity:
As we built this product for internal use with our customers, you can only access Apollo Insights if you are a Vertical Leap customer.
