28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
Asana: The easy, lightweight project management system
Overview
Asana is a project management system that aims to take the complexity out of teamwork. It doesn’t offer any of the content marketing features CoSchedule brings to the table but it’s a far more capable system for managing tasks and workloads on dynamic projects.
You can map out projects in Gannt chart timelines, assign tasks to team members and track progress from start to finish. With multiple views, team members can access project timelines, calendars and task lists to keep on top of their workload.
Key Features
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Goals:
Set goals and track them as your projects run.
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Timeline:
Plan and manage projects from start to finish using Gantt chart timelines.
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Calendar:
Map out your content schedule and other marketing tasks with Asana’s built-in calendar.
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Tasks:
Manage tasks and workloads across Kanban boards, lists and team member profiles.
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Workflow builder:
Automate processes and coordinate your team to reduce time spent on repetitive tasks.
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Reporting:
Real-time insights into the progress of projects, workloads and team members.
Semrush Fig. 1
Benefits & Costs
Pros
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Project management:
Unlike CoSchedule, Asana is a project management system with greater capabilities for tasks and workloads.
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Usability:
Asana is one of the easiest-to-use project management systems on the market.
Cons
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No content marketing tools:
The downside to Asana’s focus on project management is you don’t get any dedicated tools for content marketing.
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Limited feature depth:
Asana prioritises simplicity, which benefits usability, but the system lacks the same feature depth of more advanced project management systems.
