28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
CoSchedule: The content marketing management system
Overview
CoSchedule offers a suite of tools for content marketing, including a free marketing calendar that includes a headline optimisation tool and other features. However, CoSchedule’s Marketing Suite opens up the platform’s full potential with a more advanced marketing calendar, task management system, content organiser and asset management system rolled into one.
The suite gives you full visibility over your content strategy, making it easier to plan ahead, keep track of everything and make sure you’re covering keywords and topics often enough.
Key Features
Content Organizer:
Create, collaborate and manage content within CoSchedule.
Marketing calendar:
View and manage your content marketing strategy in real time.
Headline grader:
Write better headlines for readers and SEO, see which elements make great headlines and improve them further with data-driven suggestions.
SEO score:
View feedback for topic quality, keyword quality, keyword density, monthly searches and more
Related questions:
Cover the points your audience cares about and discover topics for new content with related questions, based on your headlines.
Keyword variations:
Maximise keyword coverage and avoid keyword stuffing with variations.
Asset management:
Manage all of your content assets in one place so everyone has access to what they need – every time they need it.
Work Organizer:
Manage projects, workloads and collaborate on tasks.
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Benefits & Costs
Pros
Content management:
If you want a system with dedicated features for creating content and managing your strategy, CoSchedule can fill this niche.
Publishing tools:
You can create, schedule and publish posts across multiple channels from one place.
Visibility:
You can view your entire content strategy to see which topics you’re covering, how often you cover them and spot gaps in your schedule.
Cons
Limited project management:
CoSchedule is a solid tool for planning and managing content strategies but it’s not a complete project management system.
Pricing:
Given the simplicity of CoSchedule’s platform, the per-user pricing model makes this expensive for bigger teams.
