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28+ must-have content marketing tools

Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.

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monday.com: The marketing & creative management system

Overview

In recent years, monday.com has refined its project management system into a suite of products for different teams. With monday marketer, you get the best of the company’s project management capabilities with a bunch of dedicated marketing features, including a content calendar, asset management, marketing analytics and plenty more.

It also comes with marketing-specific integrations for Semrush, HubSpot, Hootsuite and a range of other tools to exchange data for better reporting. One of monday.com’s best features for content marketers is the platform’s built-in docs collaboration system that team members can use to create, refine and approve content for publishing.

Key Features

Project management:

Plan your projects with an unlimited amount of tasks and subtasks.

Campaign management:

Manage content assets, measure performance and track ad campaigns in Google Ads and Facebook Ads.

Content calendar:

Visualise your publishing schedule for everyone to follow.

Docs collaboration:

Create docs and collaborate with your team in real time.

Asset management:

Search, organise and manage assets in a gallery or list view.

Marketing analytics:

Make informed decisions faster by tracking content and campaign performance.

Brandwatch Fig. 1

Benefits & Costs

Pros

  • Project management:

    Manage every aspect of projects, from setting goals and creating timelines to assigning tasks and tracking progress.

  • Dedicated marketing features:

    Not to the same extent as CoSchedule but a better balance between project management and marketing features.

  • Pricing:

    Despite being a more capable project management system than Asana, monday.com is better value for money.

Cons

  • Complex pricing:

    Although monday.com is good value, its plans and pricing model is confusing, especially since it started promoting multiple products.

  • App time:

    With so many settings and task statuses to update throughout projects, the app demands more of your time than some alternatives.

monday.com verdict

If CoSchedule and Asana don’t cut it in terms of project management features, monday.com is a more powerful alternative for content marketing teams. The platform gives you extensive control over project planning and task management with a robust collaboration system and plenty of dedicated marketing features and integrations.

Updating tasks statuses and other interactions can eat up more time than we would like but built-in automations can save you plenty of time on other repetitive actions.

Which is the best content marketing management system?

While CoSchedule provides the best set of content marketing tools, its project and campaign management features offer little depth. Asana is a more capable project management system but it lacks any content marketing features at all.

Then we have monday.com, which is the most powerful project management system of the three and also offers up a range of dedicated features for marketing teams, including docs collaboration and asset management.

As a result, monday.com is the clear all-round winner, unless CoSchedule’s content marketing features are more important than your project management needs

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