28+ must-have content marketing tools
Want to step up your content marketing? Then our guide has all the tools you need to help with everything from generating content ideas and competitor analysis through to content creation, promotion and analysis.
Buffer: Social media management made easy
Overview
Buffer is a social media management platform that includes tools for publishing, analytics, engagement and more. The publishing tool helps you create posts from one location and publish them across your social accounts to cut down on repetition.
You can also schedule posts to automatically publish and you can queue posts to control the order in which they’re published.
Key Features
Social media management:
Post across multiple social media platforms from one place.
Scheduled posts:
Queue and schedule posts to publish at the best time for each network.
Post drafts:
Save posts and ideas as drafts to continue working on later.
Calendar:
View your content and publishing schedule across all channels.
Reporting:
Analyse the performance of your posts, campaigns and channels from one platform.
Team management:
Invite additional users, approve post drafts, set permissions and other admin tools.
Buffer Trends Fig. 1
Benefits & Costs
Pros
Account management:
Buffer makes it easy to manage multiple social media accounts.
Advanced scheduling:
The queue system of scheduling allows you to choose the order scheduled posts are published in.
Free plan:
Covers you for up to three channels, 10 scheduled posts per channel and basic planning features.
Cons
Per-account pricing:
Buffer’s model of per-account pricing could make it more expensive than some alternatives if you’re looking to manage a lot of social accounts.
Schedule limits:
Buffer limits the number of posts you can schedule on each plan, unlike some of its rivals.
