London Local SEO Agency

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London local SEO services that boost visibility and results

Our expert London local SEO services are designed to help you outrank your competitors and increase your online visibility. From optimising your Google Business Profile to building high-quality local citations, we’ll ensure your business appears at the top of search engine results pages (SERPs) for relevant London keywords.

Our team of specialists will tailor a customised London local SEO strategy to meet your unique needs. We’ll optimise your website for local search, build strong local backlinks, and implement effective local citation building techniques. With our help, your business will be found by customers searching for your products or services in the London area.

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Thrive in London with local SEO

London is the financial capital of the world, not only the UK. The city is packed with business opportunities, but it’s also a challenging landscape for companies of all sizes. Intense competition and steep operational costs set a high bar for success throughout London. Each borough has its own business environment, too – from Square Mile’s financial might to Islington’s creative flair and Camden’s thriving independent business scene. 

London is also the most congested city in the UK, generating more foot traffic than any region in the country. When people need a business, product or service, proximity matters and close isn’t always close enough. The city can’t function without local businesses and a company can’t thrive in London without local customers. Whether you need a constant supply of new customers from tourists and visitors or lasting relationships with regular customers in the surrounding neighbourhood, local SEO is the key channel for London businesses. 

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London local SEO case study

79% increase in table bookings from ‘near-me’ searches

Custom local SEO plans for London businesses

In London’s competitive landscape, you can’t stand out by replicating the same local SEO strategy as everyone else. You have to pinpoint your target audience, build visibility where it matters and demonstrate that no other business meets their needs better than you. Whether you’re an independent cafe in Shoreditch or you’ve got branches throughout the city, your local SEO strategy needs to own every business location. At Vertical Leap, we implement local SEO strategies that match the unique goals of your business and target customers. Our search marketers run extensive analyses to develop a customised strategy that sets you apart from the competition:  

Audience research

Know exactly who your priority customers are – are they commercial offices across Central London, workers in Canary Wharf during their lunch break or travellers visiting the city for a couple of days? 

Keyword research

Pinpoint the most valuable London keywords for each business location and prioritise opportunities for short-term and long-term results. 

Competitor analysis

Set realistic benchmarks for success and find weaknesses in your competitors’ search marketing strategies that you can use to gain an advantage. 

Conversion goals

Know how your customers convert – both online and offline – and optimise every asset in your local SEO strategy for the conversion goals that matter to your business. 

Local SEO reporting

See the value local SEO adds to every business location in London with a customised reporting system that focuses on your marketing goals and highlights the metrics and KPIs that show success. 

Competing with the top bars and restaurants in Soho requires a completely different approach to local SEO than a commercial cleaning service in Westminster. Best practices only get you so far in a city as competitive as London. Our team will help you pinpoint the local search opportunities that can set you apart from the competition in your target locations. 

Vertical Leap and the team are instrumental to the success of our website. We use them for SEO and also some content creation. If you're a marketer wearing multiple hats, they are a true extension of your team. They get it! If you're on the fence about whether your business should invest in SEO or content support I'd strongly advise you connect with Vertical Leap!

Full range of London local SEO services

Get the full suite of local SEO services you need from one agency. We can optimise visibility for the whole of Greater London, specific locations like Covent Garden and catchment areas surrounding districts like Holborn and West End.  

Google Business Profile optimisation

Rank higher for London searches in the local pack and Google Maps. We fully optimise Google Business Profiles for each target location to maximise visibility and drive customer visits from local search.

Website optimisation

We optimise your website for each target location and refine the user experience for local searchers. For most London businesses, this starts with prioritising mobile experiences and simplifying conversion actions – eg: adding Google Maps embeds for instant directions to your front door.

Local SEO landing pages

Turn local traffic into paying customers with landing pages optimised for your most important conversion goals: store visits, phone calls, online bookings, reservations, in-store pickups, etc.

Local SEO citation management

We list your business on the key London directories – including Yelp, TimeOut and other trusted platforms – to expand visibility beyond Google.

Local SEO keyword targeting

Target the most valuable keyword opportunities in London and each business location. Aside from optimising for the most competitive keywords, our team keeps constant track of search trends to target the latest opportunities in every area you operate.

Local link building

Rank higher for the most valuable and competitive local keywords with quality link profiles for each business location. Our team sources a mix of backlinks from sites covering Greater London and specific boroughs or towns like Camden, Islington and Southwark.

Local social marketing

Reach new customers on Instagram, TikTok and other social platforms as they look for local businesses in London. Younger audiences increasingly use social media for local search – make sure you’re visible everywhere that matters.

Local content marketing

Build brand awareness, satisfy the needs of local audiences and capture leads early in the consumer journey with a local content marketing strategy that connects with the people most important to your business.

Digital PR for London businesses

Take control of your brand image and build positive reputations in every target area. Connect with local media outlets, secure valuable press coverage, partnerships and content placements – and integrate with local communities.

Customer reviews

Stand out for the right reasons and win more customers from local searches with strong customer review profiles. We help you get more reviews from existing customers and achieve higher average scores to encourage more prospects to choose you over the competition.

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Why choose us as your London local SEO consultant?

As one of the top local SEO agencies in London, Vertical Leap has a long history of helping businesses succeed in the capital. We’ve been innovating search marketing strategies for over 20 years – before local SEO even existed. No agency has more experience optimising local visibility for businesses in London than us. 

We’re not playing catch-up to the latest local SEO trends or algorithm updates. We pioneer search marketing strategies for London businesses in one of the most competitive commercial environments. We’re able to do this thanks to our unique data-driven systems that dig deep to find search marketing opportunities. This helps us develop a strategy that prioritises opportunities based on your needs, locations, target audiences and other factors. 

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

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79% increase in table bookings from ‘near-me’ searches
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Frequently Asked Questions

Local SEO is crucial for any business in London that wants to connect with customers in specific locations. In a city packed with competition, local search visibility at the key moments is everything for companies that rely on customers in the surrounding area.

London is unlike any other business environment in the world. While the city is rich in opportunities, competition is wildly intense and agencies without extensive experience of the city may struggle to understand just how much it takes to thrive here.

Local SEO is often more complicated in London than other locations, but this doesn’t necessarily mean it’s more “difficult”. London’s high streets see roughly twice the footfall of Scotland’s combined. Despite the intense competition, you’re optimising for a high volume of business opportunities in London.

If the majority of your revenue comes from customers visiting your business locations, then, yes – almost certainly. People discover most new businesses online and, in London, local search is the channel that matters most.

It’s increasingly difficult for businesses in London to thrive without a local SEO strategy. The more important question is: how much stronger can your business perform with a more effective local SEO strategy?

Most London businesses start to see results from local SEO within the first 1-2 months. However, depending on the competitiveness of specific locations, substantial growth typically begins after 3-6 months of optimisation.