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Google Analytics 4 is a complete overhaul of Google’s web analytics platform. It introduces a new tracking system to comply with data privacy regulations and a suite of new features, metrics and reports. This isn’t a Google Analytics update; it’s a new generation of web analytics.
As an official Google Partner, our analytics team knows each version of Google Analytics inside out. We’ll help you get the most out of Google Analytics 4 and deal with any feature or data loss from earlier versions.
A Google Analytics agency brings the talent and experience of an expert analytics team to your marketing strategy. You don’t need to hire and train your own analysts because we’ve spent the past 20+ years building one of the strongest data science teams in the country. Our analytics team is ready to help you turn data into your strongest business asset.
Get actionable insights from real website visitors, identify the strengths and weaknesses of your website and inbound marketing strategies, turn insight into stronger performance with targeted testing and optimisation.
Discover business opportunities faster with real-time data, prioritise high-impact marketing campaigns and empower your team to make informed, data-driven decisions at every level.
Identify the metrics that drive marketing ROI, forget vanity metrics and optimise campaigns to impact revenue, profit and business growth. Dedicate budget to the marketing activities that generate a measurable ROI.
Know where you stand and what to aim for with every campaign – set clear goals that align with the business and prove the value of your marketing campaigns.
Our analytics team can help you unlock the full potential of Google Analytics 4 to maximise the performance of your website and marketing campaigns.
Vertical Leap’s Google Analytics services provide everything you need to set up and optimise with Google’s web analytics system.
Identify any issues with your Google Analytics setup that could impact the quality of your insights. Our team will audit your GA implementation to flag bugs, conflicts, data gaps and compliance issues, plus resolve any other issues from migrating to Google Analytics 4 from GA3.
Capture the data you need and filter out everything else. Clean data is key to getting the best insights from Google Analytics 4 and you don’t want broken, duplicate or irrelevant data watering down the quality of your analysis. We’ll clean up your Google Analytics 4 account to produce high-impact insights.
We can train your team to become Google Analytics experts. Start with our Google Analytics for Beginners course to learn the basics and graduate with our Google Analytics Advanced course. Build an in-house team of data experts with Vertical Leap’s Google Analytics training courses.
Capture the data that matters most to your campaigns. One of the biggest changes with Google Analytics 4 is getting used to the new metrics – and the loss of many from GA3. Stop missing out on actionable insights and start collecting all of the data you need today.
A Google Analytics agency specialises in setting up and using Google Analytics to improve the performance of websites and marketing campaigns. As an official Google Partner, Vertical Leap can help you set up Google Analytics to collect the data you need to increase web traffic, conversion rates and overall campaign performance.
You should hire a Google Analytics agency if you want to optimise your website and inbound marketing campaigns, but you don’t have the internal analytics team to do so in-house. Alternatively, if you’re struggling with the switch to Google Analytics 4 or your account needs cleaning up, an agency can get you back on track.
Vertical Leap has been a data-driven agency since it started in 2001. Back then, few agencies were talking about data-driven marketing and most that do now didn’t even exist yet. Meanwhile, our data science team has 20+ years of experience under its belt, ready to help you achieve more.
Yes. By linking Google Analytics with your Google Ads account, you can merge campaign and website data. This gives you a deeper understanding of what users are doing after they click on one of your ads. For example, you can import analytics metrics, including Bounce Rate, Avg. Session Duration, and Pages/Session, into your Google Ads reports.
You can also import conversion and transaction data from Google Analytics. You can include this in your Google Ads Conversion Tracking.
Yes. User behaviour plays a key role in search rankings and Google is placing a greater emphasis on user experience. The latest Core Web Vitals and page experience updates mean Google Analytics services can improve your website’s SEO more than ever.
Look for an agency that places your business goals at the centre of reporting and analytics. You need an agency that can help you identify customer data points and attribute them to profitable business actions.
Google Analytics can track a wide range of web performance insights, including: traffic volumes, traffic sources, website engagement, conversion rates, user insights, behavioural data – and plenty more. Google Analytics can capture more data than most companies need, which is why it’s so important to set up GA4 properly and collect the data you really need.