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Digital PR builds the profile of a brand to increase its online visibility, awareness and reputation. It leverages various digital marketing strategies – including SEO, social media and content marketing – to maximise reach across every channel. Crucially, digital PR helps you connect with audiences beyond your own platforms and accounts, building brand reputation and authority.
At Vertical Leap, we create carefully considered campaigns that land your brand in the publications, websites, and online spaces that matter most to give you control over the narrative. We don’t just generate general hype or buzz; we build lasting brand authority that drives qualified traffic, boosts conversions and fuels your business growth.
Digital PR is particularly important for SEO as search engines care more about trust and reputation than ever. At the same time, inbound links are still one of the most important ranking factors, but links alone don’t boost rankings.
Search engines are smart enough to know a sudden increase in links without increased brand mentions, press coverage and overall hype is unnatural. Digital PR earns quality backlinks but it also lifts the profile of your brand. This drives engagement, brand mentions, press coverage, etc. – everything search engines want to see along with legitimate backlinks.
A well-thought-out and planned digital PR strategy can have a very positive effect on your SEO!
Digital PR connects you with a wider audience across online channels and allows you to craft a compelling brand image. The key benefits of digital PR strengthen the performance of other inbound marketing strategies, like SEO and social media, and include:
When they tell you that they will be an extension of your team, that's the absolute truth - and one of the many reasons why I strongly recommend Vertical Leap. They continue to deliver incredible results to us in digital marketing - sometimes with little notice and tight deadlines.
To prove the impact of your digital PR strategy, you need to know which metrics demonstrate success. Here are some of the most important metrics we’ll track in your digital PR reporting:
Our team of experienced PR specialists has a proven track record of securing high-quality placements in top-tier publications. We leverage our media relationships and industry knowledge to get your brand in front of the right audience.
We don’t believe in guesswork. We use data and analytics to inform every step of your digital PR campaign starting with a digital PR audit, ensuring we’re targeting the right publications and achieving measurable results. This includes analysing your competition and sector to set benchmarks for your strategy and track performance and interest in those competitor brands.
We go beyond press releases. We develop a holistic digital PR strategy that includes identifying key media outlets, content creation, influencer outreach, social media promotion, and more. Link building is also part of this, securing inbound links from authoritative websites to improve your organic search rankings and drive referral traffic from the content placements.
We believe in keeping you informed every step of the way. You’ll receive a roadmap based on your marketing plan, sector events and seasonal holidays as well as regular reports, reactive opportunities, forward features and updates on your campaign’s performance.
Our aim is always to deliver the best digital marketing service in the industry and this is reflected in our Google reviews. We consistently receive high ratings for our unrivalled levels of knowledge, professionalism, responsiveness and quality of service. You can check out our reviews here.
So whether you’re a small, one-location shop or an international company with offices around the world, we promise to drive the biggest possible return for your digital PR spend. We’ll ensure your brand is visible when potential customers are searching online and drive qualified leads and sales to your business.
Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs.
To chat to one of the team, email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.
Digital PR focuses on reaching your target audience through digital channels. Where traditional PR targets newspapers, radio stations and other offline mediums, digital PR targets online publications, influencers and other online opportunities.
Digital PR is a multichannel marketing strategy that incorporates elements of SEO, social media, influencer marketing, press relations and all valuable marketing channels to any given brand. For SEO, digital PR can help you secure off-page content opportunities, increase brand mentions/citations and earn valuable backlinks.
Earning quality backlinks is an important element of digital PR, but it’s not the only priority. On a broader level, digital PR aims to increase brand awareness and maintain a positive brand reception. As you publish content across third-party sites and more publications write about your business, you should see an increase in quality backlinks. This is one of many ways in which digital PR can improve the performance of SEO and other marketing strategies.