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Amazon accounts for almost two-thirds (63%) of all product searches in the UK. The majority of Amazon searches carry a very strong commercial intent and the path to conversion is often short, making it a very attractive platform. 80% of users head to Amazon to discover new products, and 59% of UK millennials start their online buying journeys on the platform. This means an Amazon advertising strategy should be a priority for every retailer.
Our Amazon marketing services include organic optimisation, paid advertising and conversion rate optimisation, ensuring your products are centre-stage as customers search for inspiration and make purchases on the world’s biggest eCommerce platform.
Amazon marketing combines SEO and paid advertising to show your product listings to potential customers as they search and browse. Optimising for organic and paid visibility on the Amazon marketplace gives you the widest reach, the most profitable placements and the best overall value.
Visibility is only the start, though. To achieve the highest return on investment (ROI) and profit margin, you also need to optimise your product listings to convert views into paying customers. We incorporate Amazon SEO, Amazon PPC and Amazon conversion rate optimisation (CRO) to maximise visibility and sales.
"We started working with Vertical Leap in March 2023 and have been very impressed with the professional level of knowledge, management, and delivery of our digital marketing channels. Their proactive approach has resulted in a significant increase in performance to our paid channel delivery which has gone from strength to strength. We look forward to working with Vertical Leap in the future delivering continued growth of our paid digital channels.” - Gas Safe Register
We provide a complete set of Amazon marketing services to increase product views and purchases. Whether you’re a new seller on Amazon or a larger retailer looking to improve performance, Vertical Leap can help you drive more revenue from the world’s largest eCommerce platform.
Amazon SEO focuses on improving the visibility of your product listings within Amazon’s search results. This involves strategically using relevant keywords in product titles, descriptions, bullet points, and backend search terms to align with what customers are searching for. The goal is to increase organic traffic and sales by matching your listings with shopper intent.
Amazon Advertising is a pay-per-click (PPC) system that enables sellers and vendors to promote their products on Amazon. Through Sponsored Products, Sponsored Brands, and other ad formats, you can target specific keywords, categories, or audiences to appear prominently in search results or on product pages, driving paid traffic to your listings.
Amazon listing optimisation ensures your product pages are designed to convert visitors into buyers. This includes crafting compelling titles, engaging bullet points, high-quality images, competitive pricing, and leveraging enhanced content like A+ Content. The aim is to maximise discoverability and improve sales conversion rates.
To maximise your Amazon conversion rate, we will test the factors that have the biggest impact on clicks and sales. This starts with the key element of your product listings:
Aside from your product listings, we will also optimise your Amazon Store page. Later, we can also experiment with campaign settings like ad placements and targeting to fine-tune results.
Toy retailer Yoto approached us as they wanted to increase brand awareness and sales on Amazon, so we thought Amazon Sponsored Brand ads – as part of a wider ad mix – would be the perfect strategy for them. Sponsored brand video ads combine product ads with video footage so are really effective at capturing customer attention when purchase intent is at its highest.
In December 2020, Yoto got over 8 million impressions, successfully connecting with their target audience and generating an impressive ‘return on ad spend’ of 1060%.
If you’re not getting found on Amazon, we can help you increase visibility, optimise your store front and product landing pages, and generate more sales. Simply call us on 02392 830281 or drop us an email to [email protected] to arrange a commitment-free chat with one of our Amazon consultants.
Vertical Leap can fully manage your Amazon marketing strategy or enhance your team by providing the services you can’t perform in-house.
First, we identify your target audiences and competitors on Amazon. We pinpoint the people you’re selling to and who you’re competing against. Analysing your audience allows us to target them with precision and optimise your product listings to capture their interest. Meanwhile, we can learn from your competitors, identify potential weaknesses and differentiate your offer.
Your store and product listings are the two most important assets in your Amazon presence. We optimise your store to attract clicks, so users can browse your products without the distraction of other sellers. Meanwhile, we optimise listing pages to increase visibility in organic and paid search while also optimising conversions.
Show your products to target audiences in the most valuable placements with sponsored product campaigns. Our team will help you reach more of the right people when they’re most likely to click through and buy your products.
Promote your brand and drive traffic to your Amazon store to build awareness and engagement. We help you build a brand around your products on Amazon, differentiate from the competition and build stronger relationships with your audience.
Reach your target audience wherever they are with Amazon display campaigns, showing ads across Amazon properties and third-party websites and apps.
Reach new and existing audiences across multiple devices with multimedia ads wherever they spend their time online. We fully manage your Amazon DSP campaigns to get the top-performing ad placements as prospects navigate the consumer journey.
Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team, email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.
We provide a complete set of Amazon marketing services, including Amazon SEO, Amazon PPC and Amazon conversion rate optimisation. Our team can fully manage Amazon campaigns on your behalf and optimise them to maximise performance.
Amazon advertising promotes your products on the world’s biggest eCommerce platform. Over half of all product searches take place here! People turn to Amazon to browse and buy. This means you’re showing ads to users in shopping mode with purchase intent at its peak. This is the perfect recipe for high-performance ad campaigns.
Amazon SEO optimises product listings to rank for relevant searches. With the majority of product searches now taking place on Amazon, this is a key platform for retailers. It is important for them to build a strong search visibility online.
Amazon advertising is a pay-per-click platform that allows you to pay to drive traffic to your product pages. You can bid on keywords to target relevant searches. You can set your maximum bid and place your product listings at the top of results pages. You can even advertise on rival product pages.
Amazon can deliver excellent conversion rates, ROI and revenue. This is due to the high purchase intent of users. Amazon is designed specifically for shopping so your ads are seen at the very end of the buying process where prospects are ready to hit the buy button.
You could get results from Amazon Advertising by spending as little as £20 per day. However, you’ll quickly max out your returns. As with all PPC platforms, it’s how much you make that matters, not how much you spend. Any profitable PPC strategy generates more revenue than you spend. But the aim is to maximise returns from the budget you have available. This might be spending £10,000 per month to make £19,000 or £60,000 to make £144,000 (both at an ROI of 190%).
Amazon SEO is entirely different to optimising for search engines like Google. A traditional SEO doesn’t necessarily have the expertise required to optimise your Amazon Store and product listings for organic visibility. Our Amazon marketing team can maximise organic and paid visibility while also optimising campaigns to drive more sales and increase ROI.