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With the help of our software, Apollo Insights, we can scientifically approach the design process. This means we can develop landing pages that deliver a persuasive and streamlined sales experience in-line with your brand.
When writing content for landing pages, we carry out extensive customer and competitor analysis. This ensures we create content that resonates with your audience and drives action. We optimise all areas of the page including headlines, descritions and CTAs. This drives prospects further down the sales funnel towards conversion.
Our conversion rate optimisation processes follow a proven blueprint, tested against hundreds of landing pages across different industries. Our PPC specialists are highly skilled at identifying what’s working and what’s not on a granular scale.
A PPC landing page is the page you direct users to when they click on one of your ads. When you create an ad campaign in a platform like Google Ads, you define a landing page by typing in the URL of the page you want to send traffic to. Technically, you can define any URL as your landing page but it’s important to send traffic to a page optimised for achieving your campaign goal.
Goal completions are the best measure of a good PPC landing page. This normally involves some kind of conversion – whether it’s a purchase, download, account creation, email signup or another action. A good landing page should also achieve an “above average” rating in your Quality Score report and “good” ratings for the Core Web Vitals signals.
Yes, every ad you create in Google Ads requires a landing page. However some campaign types place more emphasis on them than others. With Search and Display campaigns, users visit landing pages as soon as they click on your ad. With Google Shopping ads and local ads in Google Maps, users interact with listings before clicking through to your site.
Landing pages play a key role in your Google Ads Quality Score. The relevance of your message and the user experience of your page are analysed for it. Landing page experience is one of the main three factors in calculating your Quality Score. High Quality Scores can dramatically reduce the amount you need to bid on keywords to win ad positions. This allows you to beat competitors bidding much higher than you on the same keyword. Quality landing pages achieve higher conversion rates, return on ad spend (ROAS) and profit.
You don’t need to hire a landing page design agency specifically, but you should hire a PPC agency that specialises in designing high-performance landing pages. It doesn’t matter how good your advertising campaigns are if your landing pages fail to inspire action and turn traffic into conversions.
Yes, Vertical Leap provides landing page design services. We also optimise landing pages to maximise conversions. We use a data-driven approach to designing user experiences that achieve campaign goals, improve your Quality Scores and drive revenue from your PPC campaigns.