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TikTok is the fastest-growing social network and people spend more time using its app than any other. With 1.58 billion monthly active users, it continues to attract new users at a time when most networks are seeing growth stagnate.
TikTok has changed the way people explore and engage with content online, driven by its fast-paced, ultra-personalised approach to discovery. Now, every major platform is trying to emulate it. The platform’s impact on user behaviour and expectations has paved a new future for online experiences.
An effective TikTok marketing strategy doesn’t only set you up for success on the social network, it positions you to capture audience interests across every platform!
TikTok advertising is the fastest way to reach your target audience on the platform. Target and inspire the most important people to your brand, capturing their attention with impactful campaigns that stop them scrolling through their feeds.
Our team will help you pinpoint your target audience on TikTok and develop an advertising strategy that turns impressions into real business opportunities.
We can fully manage your TikTok advertising campaigns and help you with every aspect of content creation – from planning to production and publishing.
TikTok SEO maximises your organic visibility on the platform’s four core experiences: The “For You” feed, the Explore tab, the Following feed and Search.
TikTok prioritises personalisation and engagement to show users the ideal mix of relevant and most popular content.
We analyse your audience’s interests and how they engage with content on the platform. With these insights, we can optimise campaigns to maximise engagement among followers, encouraging the algorithm to push your content to similar audiences on the app.
Any brand not on TikTok is missing a huge opportunity! Globally, people spend more time using TikTok than any other social app (by far) – and the gap is even bigger in the UK. The figures are staggering, but TikTok’s legacy is already bigger than user numbers. The platform has changed the way people explore and engage with content online, driven by its fast-paced, ultra-personalised approach to discovery.
We work closely with our TikTok marketing customers in an ongoing partnership. This allows us to keep meeting their needs as their strategy matures and their ambitions grow. At the start of each new partnership, we get things moving with the following four phases:
First, we find out what you need from TikTok marketing services and help you set clear goals. We discuss budgets, potential opportunities and realistic outcomes so you know what to expect from your TikTok strategy. Next, we talk about the practical aspects of managing TikTok campaigns. For example, who’s handling video production, how often can you create original content and who are you getting in front of the camera? Finally, we agree on an outline for your TikTok marketing goals, address potential challenges and discuss any questions you have before developing your strategy.
Once the initial consultation wraps up, we develop a TikTok strategy to achieve your marketing goals. This involves a whole range of focus areas including: Creating a timeline for goals, audience and competitor analysis, developing a content strategy, defining your KPIs and metrics, and implementing a reporting system.
Once your TikTok strategy gets the green light, we’re ready to implement the first phase and launch the initial round of campaigns. This usually starts with content and asset creation for both organic posts and paid campaigns. As a leading TikTok marketing agency, we can fully manage and optimise campaigns on your behalf – from campaign setup and audience targeting to bid optimisation, reporting and everything else. Alternatively, we can integrate with your team to handle the aspects of your strategy that you don’t have the in-house resources to manage.
This is the key ingredient in maximising the performance and ROI of your TikTok marketing campaigns. We can track every aspect of campaign performance and even analyse against external data to reveal the finer details impacting performance – eg: how product demand impacts conversion or how weather patterns affect sales. Our analytics team unlocks the full power of your marketing data to optimise campaigns and maximise performance.
Whether you’re looking to increase your visibility on TikTok or sell more products, our TikTok specialists are here to help. To chat to one of the team, email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.
TikTok marketing combines organic and paid campaigns to maximise visibility on the network and build connections with target audiences. This incorporates TikTok advertising and TikTok SEO to reach audiences as they discover and engage with content.
TikTok has changed the way people interact with content online – to such an extent that other platforms are desperately following its lead. In this sense, TikTok has defined what the future of marketing looks like – across all platforms – and your TikTok marketing strategy is key to thriving in this new era.
TikTok’s rapid growth means it’s still a relatively new platform. As a result, many brands and agencies simply don’t understand how TikTok works, or how to get the best out of the platform. Hiring a proven TikTok marketing agency puts you in the best position to maximise the platform’s potential.
The cost of TikTok advertising depends on a lot of factors: your target audience, ad formats, campaign settings, etc. You may also need to consider other costs, such as any video production expenses or influencer fees. In terms of cost per thousand impressions (CPM) and cost per click (CPC), TikTok advertising is generally less expensive than Facebook and Instagram.