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People spend more time on YouTube than any other website and it’s also the second most used social media app. With over 2.5 billion active users and over 500 hours of video being uploaded every minute worldwide, whoever your target audience is, they’re active on YouTube and many of your competitors still aren’t taking advantage of how powerful this platform is.
As a YouTube marketing agency, we build organic and paid visibility to connect you with your target audiences and unlock the full potential of the world’s biggest video platform.
YouTube marketing combines organic and paid strategies on the platform to build visibility, brand awareness and engagement. It incorporates YouTube SEO and YouTube Ads to build organic visibility for relevant searches while also reaching target audiences with ads as they engage with other content.
This involves publishing regular video content to the brand YouTube channel. Meanwhile, YouTube advertising campaigns place ads on relevant videos from other channels.
This allows you to target users actively looking for content like yours while introducing your brand to a wider audience as they browse and view content. With time, you can organically build a community of subscribers to your YouTube channel while still reaching new prospects with paid ads.
We are a professional and trusted YouTube marketing agency – we know what it takes to build organic and paid visibility where it matters most on the platform.
We’ll help you:
YouTube is possibly the most overlooked and misunderstood marketing platform. Yet, this is home to one of the biggest and most active online audiences in the world. With 2.5 billion active users globally, YouTube is the second biggest social platform. Only Facebook has a larger user base. It’s also the second biggest search engine after Google and, crucially, people spend more time on YouTube than any other website.
Add all of this together and YouTube is one of the most important platforms for online visibility. It’s also one of the few social platforms with significant organic reach, allowing you to build an engaged community, whilst with YouTube Ads, you can target specific audiences as they watch content on the platform.
Our YouTube marketing specialists will develop a strategy to meet the unique needs of your business, starting with the right mix of organic and paid visibility.
Set clear goals for your YouTube SEO and YouTube advertising strategies. First, we discuss your objectives and explore potential approaches based on the budget you have available for organic and paid campaigns.
Pinpoint your target audiences on YouTube and identify opportunities for organic and paid campaigns. We determine what your target audience is searching for and the videos they engage with – so you can target the right keywords, create relevant content and select the most effective ad formats/placements.
Capture attention and drive meaningful engagement with a YouTube content strategy your target audience loves. Once we’ve mapped out your keyword opportunities across the consumer journey, we develop a content strategy that builds visibility, drives engagement and develops a community of subscribers. We’ll also help you determine the best content formats to gain traction and maximise engagement – eg: how-to videos, product reviews, podcasts, etc.
Maximise visibility by optimising your videos for YouTube’s algorithms and your audience’s interests. Relevance and engagement are the two most important signals here. This requires a mix of keyword and listing optimisation to show for relevant searches and drive CTRs. Then, it’s down to the quality of your video to generate the right engagement signals: watch times, likes, comments, subscribes, etc.
Reach new potential customers who aren’t searching for your content with targeted YouTube Ads campaigns. We can fully manage your YouTube advertising strategy with the right blend of targeting options, ad placements and bid strategies to reach your target audience and capture quality leads.
Find the perfect mix of organic and paid YouTube campaigns to achieve your goals and maximise ROI. We’ve developed a rigorous testing and experimentation system that squeezes the best performance out of YouTube marketing strategies with data-driven insights. Stop relying on assumptions or copying what works for other brands. Develop a YouTube marketing strategy that meets the needs of your business and your target audience.
Get the full picture on YouTube SEO and PPC performance to see exactly what’s working and how each campaign adds value to the business. We implement a custom reporting system, based on your marketing goals. This helps us optimise campaigns to maximise performance, but it also gives you 100% visibility and a clear picture of your YouTube marketing ROI.
Much like Google, YouTube constantly refines its algorithms and this has a direct impact on your rankings, visibility and the factors you need to optimise for. Our data scientists tirelessly analyse YouTube’s algorithms for the homepage, search results and recommendations. We use extensive campaign performance data to identify updates, determine the impact on your rankings and develop a response strategy.
To implement the perfect YouTube marketing strategy for your business, contact our YouTube marketing team today on [email protected] or 02392 830281 or fill in the form below and we’ll be in touch.
YouTube SEO (Search Engine Optimisation) is the process of optimising your YouTube videos and channel to improve their visibility and rankings in YouTube search results. It involves using relevant keywords in video titles, descriptions, and tags, creating engaging and high-quality content, optimising thumbnails, and encouraging viewer engagement through likes, comments, and shares. Additionally, building a strong channel presence, using playlists, and promoting videos on other platforms are key strategies in YouTube SEO. The goal is to increase organic views, subscribers, and overall channel growth by making your content more discoverable to the right audience.
YouTube advertising allows you to promote your brand on the world’s biggest video search engine. As a subset of Google Ads, you can run display ads on YouTube, in the form of banner ads and video overlay ads, or promote your video ads on search results pages, video watch pages or run in-stream ads that play before or during the videos users choose to watch.
If you’re looking to appoint a YouTube advertising agency, make sure you go with a Google Premier Partner as this will ensure that you are working with a reputable agency that offers a high level YouTube ad management service. They should be able to demonstrate successful results, effective roadmaps and good levels of ROI.
Yes, YouTube SEO is definitely worth it. By optimising your videos and channel, you increase your chances of being discovered by a larger audience, leading to more views, subscribers, and engagement. Effective YouTube SEO can help your content rank higher in search results, making it easier for viewers to find your videos. This not only enhances your channel’s visibility but also contributes to long-term growth, brand recognition, and potential monetisation opportunities. Investing in YouTube SEO is a valuable strategy for maximising the impact and reach of your content.
To advertise on YouTube, you need an active Google Ads account where you’ll create and manage your campaigns. You don’t have to produce video ads to advertise on YouTube (you can stick to showing display ads on the network) but the platform is most suitable for brands creating high-quality video ads.
For video advertisers, YouTube tends to be the most cost-effective advertising platform. With TrueView ads, you only pay when someone watches at least 30 seconds of your ad (or the whole thing, if it’s shorter). This means users have to show a real interest in your offer before you pay for the impression. This protects your budget, generates high-quality traffic and results in some of the best returns on ad spend (ROAS) in social advertising.
YouTube has more than 2 billion monthly active users who watch over 5 million videos on the platform every day. This puts YouTube up there with the likes of Google and Facebook in terms of audience size. There’s a strong commercial intent in a lot of the searches conducted on YouTube – eg: product reviews, travel research, unboxing videos and tutorials.
We don’t offer a set price for YouTube marketing management as it depends on the scale of your campaigns, what you want to achieve and how fast. To get a quote, call 02392 830281 or email us on [email protected] and we’ll call you to discuss.