Local SEO

shop

Turn local search into customers

Almost half of all Google searches are local and 76% of searchers visit a business within a day of discovering them. For any business welcoming customers through the door, local SEO is the most important digital channel for maximising growth.

As one of the UK’s leading local SEO agencies, Vertical Leap has a long history of helping businesses optimise local visibility. We work with companies of all sizes and every industry to multiply their customer base through local SEO.

Whether you operate in a single area or multiple business locations, we build local visibility that attracts attention and brings customers to your front door.

Customised local SEO plans for your business

Vertical Leap specialises in developing local SEO strategies that beat the competition where it counts. We hone in on your business goals and find unique opportunities to climb the local rankings, win new customers and climb above your competitors. We use an extensive, data-driven approach to analysing your online presence and potential opportunities:

  • Audience insights: Know your ideal customer types and how they use online channels to find businesses in the local area.
  • Keyword research: Identify the most valuable keywords your target customers use when they’re looking for a local business like yours.
  • Competitor analysis: Learn how to beat your biggest rivals by finding the strengths and weaknesses in their local SEO strategies.
  • Channel analysis: See how customers use different channels at each stage of the customer cycle – organic search, paid search, social, etc. – until their first purchase.
  • Conversion actions: Optimise every channel for the actions that drive foot traffic and revenue: directions, phone calls, online orders, bookings, etc.
  • Local SEO reporting: Prove the value that local SEO is adding to your business with a customised reporting system.

With this analysis, we can identify the most valuable opportunities for your business and develop a local SEO strategy that meets the wider goals of the company.

KFC restaurant

How we're helping KFC with local SEO

KFC is the world’s second-largest restaurant chain with 24,000 restaurants in over 145 countries and territories around the globe! We work with them to increase the visibility of their 900+ UK restaurants, including optimising their Google Business Profiles and creating localised landing pages.

Throughout the Covid pandemic, particularly in the early lockdown stages, we helped them achieve record levels of impressions and traffic to capture demand for takeaways.

Local SEO solutions tailored for your business needs

Get everything your local SEO strategy needs from the same agency. Whether you’re a new business starting out or an established brand targeting the next phase of growth, we can provide the most impactful mix of local SEO services for your needs.

  • Google Business Profile optimisation: Rank for the most competitive local keywords and drive foot traffic to your business from Google Search and Maps.
  • Local citations: Strengthen visibility and brand reputation with local citations across business directories and other third-party websites.
  • Website optimisation: Deliver fast, responsive performance on every device with seamless conversion actions: directions, calls, online bookings, etc.
  • On-page SEO: Give search engines and potential customers everything they’re looking for from your web pages.
  • SEO landing page optimisation: Convert local SEO traffic into customers with landing pages optimised for the most important conversion actions to your business.
  • Local business keyword targeting: Find the most valuable local keywords for your business with our data science team and intelligent algorithms.
  • Local link building: Rank higher for the most competitive keywords by building quality local backlinks from relevant, authoritative sources.
  • Digital PR: Build a strong brand presence and reputation in the local area with press coverage and content partnerships.
  • Online reviews and reputation management: Win more customers with positive reviews and help new prospects feel confident about choosing your business.
  • Social SEO for local businesses: Build social visibility on your target audience’s favourite networks as more people turn to social to find local businesses.
Google Reviews White

4.9★★★★★ from over 110 Google reviews

We always strive to offer the best local SEO service in the industry, and our Google reviews reflect this. Our customers praise us time and time again for our high levels of professionalism, knowledge, quality of service and responsiveness.  Check out our reviews here.

So whether you’re a small shop or a large, international business that needs to develop a local presence, we promise to deliver the best possible local SEO service for your budget to ensure you achieve maximum visibility online whenever potential customers are looking for the services/products you provide.

Our local SEO process

Every business is unique and your local SEO strategy should reflect this. Our local SEO team has refined a proven system for developing search marketing strategies that meet the needs of every client:

  1. Website audit: First, we audit your website, rankings and online visibility. With these insights, we can identify anything that needs immediate fixes and draw up a preliminary list of recommendations.
  2. Goal setting and opportunity analysis: Next, we help you define local SEO goals that drive revenue and business growth. Then, we run an extensive analysis to find the most valuable opportunities.
  3. Custom local SEO strategy: Now that we’ve got a clear set of goals and potential opportunities for achieving them, we can develop the most impactful local SEO strategy possible for your business.
  4. Website optimisation: We optimise your website for every location important to your business. We create location pages for each premise or catchment area and optimise for local keywords, technical performance and key conversion goals – visits, calls, bookings, etc.
  5. Business profile optimisation: With your website optimised, we expand your online reach by creating and optimising business profiles: Google Business Profile, Bing Places, directory listings, social media profiles, etc.
  6. Local content strategy: We develop a local content strategy that increases visibility, awareness and your reputation with search engines. This includes localised blog content, content placements on third-party websites and link magnets for inbound link building.
  7. Reporting and ongoing optimisation: Finally, we implement a customised reporting system that prioritises the most important data for your business. This proves the value local SEO is adding to the company and identifies opportunities to improve results even further.
clothing shop

Why choose Vertical Leap as your local SEO consultants?

Vertical Leap has innovated search marketing strategies for the most ambitious businesses for more than 20 years. This means we’ve been optimising for local search since the beginning – no agency has a longer track record of delivering results for local businesses.

We develop a customised search marketing strategy for every client with ongoing optimisation to get the best possible results. Crucially, everything we do prioritises your SEO goals and those of the business. We’re not simply optimising to rank higher in local results – we target opportunities that win customers, increase revenue and drive real business growth from local search. We’ll help you turn local SEO into your most valuable marketing channel!

Find out how we can help your business

Whether you’re looking to increase your visibility online or improve conversions through your website, we offer a range of services including SEO, PPC, web design & build, conversion rate optimisation, content marketing and social media management, all of which can be tailored to your specific needs. To chat to one of the team,
email [email protected], call 02392 830281 or fill in the form below and we’ll be in touch.

Frame 96
hillier
752% return on ad spend for PPC campaigns
Read More
kfc logo
51% increase in SEO-driven revenue
Read More
layer1
79% increase in table bookings from ‘near-me’ searches
Read More

Frequently asked questions

This depends on a lot of factors: your industry, the size of your business, number of locations, local competitors, etc. Crucially, though, the commercial nature of local searches should make this one of your most profitable marketing strategies.

Local SEO optimises your online presence to connect with people looking for businesses in your area. This includes people already in the area searching for businesses like yours and users including your location names in their search – eg: “self storage St. Albans”

Most companies start seeing consistent results from local SEO within the first 3-6 months. If it takes longer than that, it’s usually because you’re optimising for high-competition areas or you’re starting during a period where demand is lower than usual. Our opportunity analysis process will give you a more accurate idea of what to expect.

Our reporting system will show you exactly how local SEO is getting results. You’ll see how local search is increasing store visits, website traffic, phone call leads and your other conversion goals (online orders, purchases, room bookings, etc.).

SEO Local SEO builds search visibility for specific locations. Where regular SEO generally focuses on increasing website traffic, local SEO optimises for a wider range of online and offline interactions: store visits, phone calls, website visits, online bookings, etc.

Our local SEO services will optimise your local search presence by managing your Google Business Profile. We’ll also ensure your website shows for the right keywords in your local area. Building visibility helps people discover your business but the real goal is to encourage users to take action. These might be store visits, phone calls, purchases or booking at table. We will make it as easy and compelling as possible for local searchers to take these actions and choose your business over your rivals.

A local SEO agency specialises in building online visibility that attracts local customers. You’re not simply looking to rank higher for local keywords; you want customers to visit your business, pick up the phone or convert online. A local SEO agency helps you build and optimise an online presence that drives revenue.

Any business that wants customers to visit their business premises needs local SEO. This includes companies with one business location and brands with premises spread across multiple locations. Also, if you provide services to specified areas (eg: plumbing services), you need local SEO to reach people in these locations.

If your company operates in locations across the country, managing a local SEO presence involves a lot of work. You have to manage a local Google Business Profile for every location and each profile needs optimising for local audiences. Luckily, we can automate a lot of the setup process. This frees up more time for working on content and engaging with local audiences.